We listen to our consumers—and for more than three years we have been lowering sugar levels in our cereals advertised to children under age 12.† Since 2007, we’ve lowered sugar levels in our Big G Kid Cereals by more than 14 percent, on average.
In 2009, we strengthened our commitment by pledging to reduce sugar in all of our cereals advertised to children under 12 to single-digit grams of sugar per serving. And we’ve made progress. As of the end of December 2011, all of our Big G Kid Cereals are down to 10 grams of sugar or less per serving. Many have already reached single digits, including Frosted Cheerios®, Cookie Crisp® and Cookie Crisp Sprinkles.
† Cereals advertised to children: Chocolate Lucky Charms, Cinnamon Toast Crunch, Cocoa Puffs, Cocoa Puffs Brownie Crunch, Cookie Crisp, Cookie Crisp Sprinkles, Golden Grahams, Honey Nut Cheerios, Lucky Charms, Reese’s Puffs, Trix.