Recently, General Mills completed a multi-year reformulation process to provide more whole grain than any other single ingredient in its entire portfolio of Big G cereals. Along with the familiar white check, you will see whole grain listed first on every box, so you will know there is more whole grain than any other single ingredient.
“You’ve told us that whole grain is one of the most important considerations in your cereal choices,” said Christina Meyer-Jax, MS, RD, a nutritionist with General Mills’ Bell Institute of Health and Nutrition. “Putting whole grain first is part of our long-term commitment to nourishing lives and ensuring our products meet the taste and nutrition needs of our consumers. We were the first company to add whole grain to our entire cereal line and are still the only leading cereal manufacturer to have whole grain in all of our cereals.”
The announcement comes at a crucial time. With the recent announcement of the 2010 Dietary Guidelines for Americans and “MyPlate,” it is recommended that half the grain included in a diet come from whole grain.1
“Whole grain” is the entire seed of wheat, rice, corn or oats that includes all three parts of the grain (the bran, the germ and the endosperm). Whole grain cereals use the whole seed without refining out the bran and germ. Shoppers should look at the nutrition label to find out if whole grain is in the cereals they enjoy. If “whole grain” is the first ingredient listed, like it will be on Big G cereals, there is more whole grain than any other single ingredient.
All Big G cereals currently have at least 8 grams of whole grain per serving. The 2010 Dietary Guidelines for Americans recommends at least 48 grams daily.
The General Mills Big G cereal lineup includes more than 50 varieties of ready-to-eat cereal, including Cheerios®, Lucky Charms®, Chex®, Fiber One®, Total® and Cinnamon Toast Crunch®. For more information about the benefits of whole grain, please visit www.WholeGrainNation.com.
About General Mills Big G Cereals
General Mills Big G Cereals have led many cereal health and nutrition initiatives. In 2005, General Mills guaranteed every Big G Cereal contained at least 8 grams of whole grain per serving. Today, Big G Cereals, like Cinnamon Toast Crunch®, Honey Nut Cheerios® and Fiber One®, comprise America’s number one source of whole grain at breakfast, and more than 20 Big G Cereals deliver 16 grams or more of whole grain per serving. General Mills currently delivers almost 37.5 million whole grain servings per day with Big G Cereals.
About General Mills
One of the world’s leading food companies, General Mills operates in more than 100 countries and markets with more than 100 consumer brands, including Cheerios, Häagen-Dazs, Nature Valley, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Progresso, Yoplait, Cascadian Farm, Muir Glen, and more. Headquartered in Minneapolis, MN, USA, General Mills had fiscal 2010 global net sales of US $16 billion, including the company’s $1.2 billion proportionate share of joint venture net sales.