Fortified breakfast cereals provide more iron, folic acid, zinc, B vitamins and fiber in the American diet than any other conventional non-cereal breakfast choice. Many fortified cereals also add vitamin A, thiamin, niacin, calcium, phosphorous, magnesium and/or potassium. When combined with fortified milk, the levels of healthful micronutrients and macronutrients in cereals provide for a nutrient-dense breakfast meal. That’s why General Mills fortifies its entire line of kid cereals with calcium and vitamin D.
1Centers for Disease Control and Prevention (CDC). National Center for Health Statistics (NCHS). National Health and Nutrition Examination Survey Data. Hyattsville, MD: U.S. Department of Health and Human Services, Centers for Disease Control and Prevention, [2005-06] [http.cdc.gov/nchs/nhanes].