Want to know more about our commitment to lowering sugar levels in our kid cereals?
Ready-to-eat cereals account for a small amount of a child’s daily sugar intake. On average, cereals — including sweetened cereals like Trix and Cocoa Puffs — provide less than 5 percent of children’s...  Learn More

How does the "Box Tops for Education®" program support schools nationwide?
Since 1996, Big G Kid Cereals have been part of the Box Tops for Education® program which can help schools earn up to $60,000 a year to support educational materials, programs and resources. That’s...  Learn More

Besides fiber, what other nutrients are found in whole grains?
Sure, fiber is important for kids’ health. And some whole grain cereals provide fiber. But fiber is only part of the whole grain story. There are many other nutrients besides fiber in whole grain. ...  Learn More

  • Did you know? Big G Kid cereals have been part of Box Tops for Education for 15 years.
  • Whole Grains And Your Kids
  • Box Tops For Education